Harley Quinn has been moved to the front of her own movie’s title, after a poor opening weekend.
The new title is Harley Quinn: Birds of Prey, and US cinemas have already started making the change.
UK cinemas appear to be sticking with the original, with the Odeon, Vue and Cineworld websites using the longer title.
Despite generally positive write-ups (I gave it 4 stars) Deadline reported that its first weekend takings were significantly below expectations; it made $33 million in the US and $81 million worldwide.
One concern was the long, hashtag-unfriendly and confusing title – Birds of Prey: And the Fantabulous Emancipation of One Harley Quinn.
This was understandably often shortened to Birds of Prey, which might not be familiar to people who don’t read the comics, and doesn’t highlight Harley Quinn, whose movie it is and who has the best name recognition in the film.