The titles – The Invisible Man, The Hunt and Emma – will be available on a 48 hour rental for $19.99 each from Friday 20 March.
They will also be available outside the US where the films are also on release in cinemas, for around the same cost.
Going forward Universal Pictures are saying they will make their movies available in the home on the same day as their global theatrical releases, starting with Trolls World Tour, a Universal / Dreamworks Animation production. It’s out in the US and the UK on 10 April (Easter weekend).
NBCUniversal CEO Jeff Shell made the announcement earlier today: “Universal Pictures has a broad and diverse range of movies with 2020 being no exception. Rather than delaying these films or releasing them into a challenged distribution landscape, we wanted to provide an option for people to view these titles in the home that is both accessible and affordable,” he said.
“We hope and believe that people will still go to the movies in theaters where available, but we understand that for people in different areas of the world that is increasingly becoming less possible.”
The Trolls World Tour release will benefit from the full arsenal of a marketing campaign already underway, including Comcast, NBCUniversal and Sky’s cross-company Symphony support, which will be in full effect.